The Hummer is returning, but it’s battery-powered now and has changed from its militarized forerunners into a magnificence pickup that General Motors is hoping will reflect with traditional truck customers.
The first super truck
This week, GM revealed its entry in the high-stakes game to bring an electric pickup to market: the 2022 GMC Hummer EV. The “world’s first super truck” brings back the Hummer brand — a renowned icon to some, a symbol of excess to others — for the first time since it was terminated in 2010. It has the benchmark by becoming the first massive offering in GM’s $20 billion vital to electric vehicles under chief executive Mary Barra’s “triple zero vision” of zero crashes, zero emissions, and zero congestion. The Hummer EV, which has a 350-mile range and can be put in “crab walk mode,” starts at $112,595. Edition 1 is slated for delivery in fall 2021.
Other companies are also in the process to launch
Electric pickup trucks seem to get a victorious position in the American industry of electric vehicles. Tesla, Ford, and Amazon supported Rivian all are in the process to launch their version of the electric vehicle. In 2019, as per auto analyst Edmund the three most sold vehicles were trucks and it was decided based on a nation-wide survey. Topping the list is Ford F-series who has been working in the industry for the last 40 years.
Plans for bringing a new change in the automobile industry
However the rates of sales of electric vehicles are significantly less, wider access to charging stations is making them more accessible to customers. And California is the largest auto market in the whole nation the nation’s largest auto market, committed to completely prohibit the sales of new gas-powered cars by 2035, automakers are motivated to come up with a new alternative.
However, Michelle Krebs an Autotrader executive analyst points out that there is no guaranteeing how much will electric pickup trucks be able to make their market because there is no existence of it as of now.