Mi has become India’s most desirable smartphone brand as the company sold over 5 million smartphones in the 7-day festive sale period. The company has expressed its gratitude to all the online and offline retailers as they played a major part in doubling the business at such a time.
Along with many other brands, Xiaomi was a part of India’s biggest festive season between 15th October and 21st October 2020. Its campaign, Diwali with Mi, was a huge success. Mi smartphones were available across all the big online platforms like Amazon, Flipkart, and of course, mi.com. Many offline stores also showcased the brand. After the sale period, Xiaomi mentioned that the biggest highlight was the aid of 15,000+ retail partners and their discounts. Amazon, Flipkart, and mi.com received orders from over 17,000 pin codes.
Diwali with Mi offers
Considering the situation of the world at the moment, online stores started receiving heavy traffic post lockdown. During this festive season, Redmi and Mi smartphones were available on huge discounts, easy EMI options, cashback, etc. Some of the significant models were:
- Mi 10 – Offered at Rs.5000 off, started at Rs. 44,999
- Redmi Note 9 – Rs.1000 off
- Redmi Note 9 Pro – Rs.1000 off, and an additional Rs. 1500 discount on the original price later on.
Raghu Reddy’s statement
Statistics revealed that Xiaomi received a mix of first-time buyers and customers who upgraded to a high price range. The Chief Business Officer of Mi India, Raghu Reddy, said, The 5 million mark is a testimony of our consumers’ trust in our products. To the best of our knowledge, no other brand has ever achieved this before. We, at Mi India, aim to keep delivering the highest quality products at honest prices.
Xiaomi’s growth in the Indian market is an incredible journey. From a small, niche brand in 2015, the title has risen to the point where renowned companies like Samsung are stunned, looking at the numbers. Recently, Mi India created a new Guinness World Records feat. They set up the world’s largest oil lamp during the Durga Pooja celebrations in Kolkata on Thursday. The lamp was termed as The Ray of Hope. It served as a hope for a safer, healthier, and brighter future for the whole world.