Sony has come up with yet another classic marketing strategy to create hype around its PlayStation 5. For the promotion of its next-gen console, Sony has partnered up with the renowned rapper Travis Scott. Considering the heavy competition from Microsoft and Nintendo, Sony’s celebrity promotional move has the audience talking. Travis Scott fans are sharing the video to such an extent that they are almost unintentionally advertising the product, which is an advantage for Sony. But, what is the collaboration all about?
Sony PS5 x Travis Scott
Sony recently announced its partnership with Travis Scott as it released a promotional video. In the advertisement, the rapper picks up a controller and embraces the power of the PS5’s next-gen audio. On Sony’s post, Scott expressed his love for the PlayStation and said,
“I’m really looking forward to being able to showcase everything that Cactus Jack has worked on with Sony and the PlayStation Team. Most importantly, I’m excited to see how the PlayStation fans and family respond, and I look forward to running some games with everybody very soon!”
His comment got the fans talking about the collaboration. They have theorized that it may about new limited-edition Nike sneakers, going by the wordings used by Scott. Further, Scott got a hold of the PS5 back on 25th September itself. The product will be releasing on 12th November 2020.
Travis Scott x Games
This isn’t the first time that Travis Scott is collaborating with gaming brands. Previously, Fortnite partnered with him and asked him to perform live in-game. Their strategy was to lure in new potential gamers through the concert and get them to start playing the game eventually. Even though some of them uninstalled after a while, Fortnite still gained a new market.
Further, Travis Scott partnered with McDonald’s as well. As per the collaborations, McDonald’s offered Scott’s go-to order as the Travis Scott meal to gain more customers. As expected, many fans bought the meal just for its label, even though it was nothing special.
Eric Lempel’s statement
The Senior Vice President of PlayStation, Eric Lempel, appreciated Travis Scott and his work post the partnership announcement. He said,
“Travis is an amazing creator, and we strive to work with the best creative minds inside and outside our industry to continue to surprise the world in a way that only PlayStation can.”