Sean “Diddy” Combs’ war against his clothing brand Sean John is heating up. Dilly has now filed a lawsuit worth 60 million dollars against Global Brands Group, the majority owner of Sean John, over his “Vote or Die” slogan, reports have confirmed.
The lawsuit was filed on February 11th in the Southern District of New York. The lawsuit claims that GBG, which is the major stakeholder at Sean John, allegedly misappropriated the trademark slogan. The Suit again GBG Sean John LLC, claims that the mark is owned by Citizen Change, a nonprofit organization headed by Diddy that was founded way back in 2004. At that time, Diddy had registered the slogan “Vote or Die” for his nationwide voter participation campaign.
The slogan behind the lawsuit
In December of 2016, the slogan was administratively canceled over the failure to file renewal documents, but Diddy had continued using the slogan in merchandise all the way up to the 2020 elections. Diddy claims that the GBG is trying to capitalize on the error.
In 2019, GBG applied for the trademark, and according to the records available, began selling merchandise with the slogan written on it, to make the customers believe that the rapper owned a minority share in the business. Diddy is now suing Sean John in damages for breach of contract, unfair competition, trademark infringement, and unjust enrichment.
Handing over the business to GBG
To be honest, this is Diddy’s second lawsuit against GBG in a week. On February 4, Diddy filed another lawsuit against the company for using his image likeness and person without permission to promote a clothing line for women. A representative from GBG did not immediately comment. Diddy sold his majority stake in Sean John ti GBG in 2016. But GBG could not hold up the legacy of the brand and it floundered.